Dr. Prislin recently published a Research Handbook on Social Influence. Those interested may find more information about the content of the book, along with a free access to Dr. Prislin’s introductory chapter here.
This Research Handbook provides an in-depth exploration of the scholarly understanding of social influence. Expanding on classic characterisations and themes such as conformity, majority and minority persuasion, compliance and authority, this book examines how people exert and react to social influence in dynamic interpersonal and group settings.
